Durex
#OrgasmsForAll
Film transcript
I'm here in Southwark where a group of protesters are campaigning for orgasm equality. With two out of three women claiming they don't orgasm every time they have sex, the protesters are calling for the orgasm gap to be closed. According to statistics from Durex, with the average UK couple having sex once a week, it means with the so called orgasm gap, women are missing out on approximately 400,000,000 orgasms a year. Earlier, I spoke to one of the women at the protest. What do we want? Orgasms. When do we want it? Yeah. What do you hope to achieve with this protest? We're campaigning for orgasms for all. We want to raise awareness of the huge inequality that's happening in bedrooms all over the world right now. A shocking two thirds of women don't orgasm every time they have sex. This is inexcusable. No. When do we want it? Now. What do we want? Orgasm. And what do you hope to achieve today? Well, we want men and women to talk more openly about their sex lives. There are lots of different tools available, including products and techniques that can help give orgasms to all, so no one should suffer in silence. We are starting a movement, and hopefully, we'll touch some people along the way. When do we want it? Now. And many people have come to exercise their right to peaceful protest. Is this a good turnout? Yes. Well, we did have more protesters due to turnout today, but a lot of the women never came. And for the women that couldn't make it, how can they still show their support? They can join our campaign online by using the orgasms for all. Together, we will be hurt. When do we want it? Now. What do we want? What does it fall? When do we want it? Now. So how was the protest? It went really well today. Yeah. We all rallied together. We were extremely loud. Yeah. I think we got the message across. And do you think that Downing Street heard you? Well, we were shouting loud enough. You know, it's just our hope that everyone will feel satisfied that we've done everything we can to help people come together. Thank you very much. Well, as you can see, the protesters feel pretty strongly about everyone's right to orgasm. Luckily, with all parties eager, willing, and united, the future for orgasm equality looks promising. This is Richard Armer in Southwark for Channel six news.
Transcript generated automatically.
A faux protest march bringing the conversation about orgasm equality onto the streets of London.
The brief
Durex launched #OrgasmsForAll to highlight research suggesting that more than two-thirds of women do not always orgasm during sex.
The campaign wanted to challenge the issue in a memorable way and generate attention through public relations.
Blonde was asked to film a faux protest march across London.
The idea
We helped Virgo Health turn the event into a playful fake news story.
A crowd of men and women took to the streets calling for orgasm equality, while reporter Richard Dickie Armour was sent to capture the story.
The approach gave the campaign a deliberately provocative and humorous angle, designed to encourage people to share and discuss the issue.
The production
Blonde filmed the march and created the main campaign film.
We also shot three short films on an iPhone, giving the protesters content they could share with the wider #OrgasmsForAll community.
The results
The campaign secured coverage in national online publications.
The Daily Star Online published the march film and campaign research in an article reaching an estimated 15.5 million monthly users.
The Daily Express also featured the film and research in an article reaching an estimated 30.9 million monthly users.
Both publications shared the coverage through their social channels.
Blonde’s role
Film production, event filming, editing and social video content.
Credits
Client: Durex
Agency: Virgo Health
Production: Blonde
