Peroni

House of Peroni - Simone

Brand:       Peroni
Agency:     M&C Saatchi
Creative:   M&C Saatchi

Year:   Throughout 2016

The Brief

To turn the creative agency’s campaign into a reality and create content suitable for a fully comprehensive online distribution strategy.
To produce highly visual, entertaining video content for the House of Peroni to engage their audience, creating a year’s worth of ‘always on’ content, across food, drink & fashion to reflect the expertise, inspiration and style of Peroni Nastro Azzurro.

The Idea

The Italy of today is brimming with creative luminaries who are shaping the Italy of tomorrow.

We collaborated with three influential Italians who are each master of their respective crafts: Celebrated Mixologist Simone Caporale was ‘Master of Mixology’.

Inspired by his love of Italian ingredients, herbs and spices, and the passion he holds for the Italian language and way of life, Simone reinvigorated classic Italian drinks such as the Negroni and Aperol Spritz with a Peroni Nastro Azzurro twist, to reflect the daily rituals and beauty of life in his home country.

The Results

We delivered almost 100 films that populated the House of the Peroni website and Peroni’s social channels, reaching a staggering amount of viewers, see below for figures.

If you would like to see more films from this series, click here.

Deliverables

A year’s worth of ‘always on’ content.

98 films output to a diverse variety of formats for Online and Social channels.

Logistics

6 weeks turn-around time from brief to delivery.

Filmed in both the UK and Italy.

Reach

Almost 17 million people reached so far…

Related work

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