Brand: Land Rover
Agency: M&C Saatchi
Creative: M&C Saatchi
To film the three finance options available when purchasing a Land Rover, all of which unleash the adventure of the outdoors.
From Business Suit to Bear Grylls before your very eyes. This was the original idea from the creatives at M&C Saatchi. We thought it would be fun to build the office in a studio, then transport it to the countryside and make the walls fall down. Our presenter, the Financial Adventurer, seamlessly moves from his interior office location to a glorious exterior of the British countryside, freed by the finance available to him and to all. It’s a great reveal.
Clear and concise information relayed, with a Hollywood reveal complete with CGI bushes, completed within 2 shoot days and a total 14 days in post.