Ultimo

Festive - Fashion Film

Brand: Ultimo
Agency: Blonde
Creative: Blonde

The Brief

To produce a series of fashion films for the designer lingerie brand Ultimo featuring the astoundingly beautiful Abbey Clancy.

The Idea

Our idea was simple: less is more! Instead of filming everything we could, we focused on getting well composed and styled shots, coupled with some one-to-one interaction with Abbey. We wanted to create something that felt very sensual and personal, with a hint at a voyeurism hence the behind-the-scenes aspects and nod to what it feels like to be at a photo shoot or the photographer.

(All three films were shot in one day, we had to share our time working alongside the well known fashion photographer Marc Cant. In addition to that we were asked to deliver the three films three days after the shoot. So each film had to be edited to a suitable music track, graded and delivered in one day.)

The Results

Three brilliant films that were very well received by the brand and were used in all their online campaigns and within major online tabloid newspaper fashion editorial features. To view the other films in the series please click here.

Related work

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