Ultimo

Romantic - Fashion Film

Brand: Ultimo
Agency: Blonde
Creative: Blonde

The Brief

To produce a series of fashion films for the designer lingerie brand Ultimo featuring the astoundingly beautiful Abbey Clancy.

The Idea

The films were needed for online and in-store use. Although they were filmed during the photoshoot our idea was to make them stand alone in their own right as opposed to looking like a simple behind the scenes shoot.

Our idea was simple, as opposed to filming as much as we could, we focussed on filming a limited amount of well composed and styled shots, coupled with some one to one interaction with Abbey to create something that feels very sensual and personal. This was edited with a touch of photography action, hinting at a voyeuristic glimpse of what it’s like to be at a fashion photoshoot or even a photographer. Married with the perfect score and the outcome is three brilliant films.

The Results

Three brilliant films that were very well received by the brand and were used in all their online campaigns and within major online tabloid newspaper fashion editorial features. To view the other films in the series please click here.

Audience

UK
Female
Urban, Suburban + Rural
ABC1&2
Gen Z
Millennials
Gen X

Blonde Services

Creative
Film Production
Post-Production
Online Branded Video Content Creation
Fashion Video Content

Related work

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