Cookie Policy
Last updated: May 2026
This Cookie Policy explains how Blonde Limited (“we”, “us”, “our”) uses cookies and similar technologies on weareblonde.com.
It should be read alongside our Privacy Policy, which explains how we handle personal information more generally.
What are cookies?
Cookies are small text files that are stored on your device (computer, tablet or phone) when you visit a website. They’re used by almost every modern website to help pages load properly, to remember your preferences, and to gather information about how the site is being used.
Some cookies are essential for a website to work. Others are used to understand how visitors interact with the site so it can be improved over time.
What cookies do we use?
We use a small number of cookies. They fall into two categories:
Essential cookies These are required for the website to function correctly. They allow you to navigate the site and use its basic features. Without them, the site won’t work properly. These cookies don’t collect any personal information about you.
Analytics cookies We use Google Analytics to understand how visitors use our website — which pages are most popular, how long people spend on the site, and how they found us. This information helps us improve the site over time.
Google Analytics uses cookies to collect this data, including:
- A unique identifier for your browser (not your name or contact details)
- Your approximate location (based on IP address, not exact location)
- The pages you visit and how long you spend on them
- The type of device, browser and operating system you’re using
- Where you came from (e.g. a search engine, social media, or a direct link)
This data is anonymised and aggregated — we don’t use it to identify you personally.
For more information about how Google Analytics processes data, see Google’s Privacy Policy at policies.google.com/privacy.
How long do cookies last?
Cookies fall into two types based on how long they last:
Session cookies are temporary and are deleted as soon as you close your browser.
Persistent cookies stay on your device for a set period of time (anywhere from a few days to several months, depending on the cookie) until they expire or you delete them.
Managing cookies
You can control or delete cookies through your browser settings at any time. The exact steps depend on which browser you’re using. You’ll find guidance for the most common browsers here:
- Chrome — support.google.com/chrome
- Safari — support.apple.com/safari
- Firefox — support.mozilla.org
- Edge — support.microsoft.com
Please note that disabling cookies — particularly essential ones — may affect how the website functions.
You can also opt out of Google Analytics tracking specifically by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
Third-party cookies
Some pages on our website may include content from other services (for example, embedded videos from Wistia or YouTube, or links to social media platforms). These third parties may set their own cookies when their content is loaded. We don’t control these cookies, so we’d recommend checking the relevant third-party’s cookie policy for details.
Changes to this policy
We may update this Cookie Policy from time to time. The most recent version will always be available on this page, with the date of the last update at the top.
Contact
If you have any questions about our use of cookies, please contact us at:
hello@weareblonde.com Blonde Limited, 86-90 Paul Street, London EC2A 4NE