Privacy Policy
Last updated: May 2026
This Privacy Policy explains how Blonde Limited (“we”, “us”, “our”) collects, uses and protects personal information when you visit weareblonde.com or get in touch with us.
We are committed to protecting your privacy and handling your personal data transparently and in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
We are Blonde Limited, a creative studio based in London. We are the data controller responsible for any personal information collected through this website.
You can contact us at: Blonde Limited, 86-90 Paul Street, London, EC2A 4NE hello@weareblonde.com +44 (0) 20 7704 0521
What information we collect
We collect personal information in the following ways:
When you contact us — If you email us, fill in our contact form, or call us, we collect the information you provide (such as your name, email address, company, phone number, and the content of your message).
When you sign up for our newsletter — We collect your name and email address.
When you browse the site — We collect anonymised usage data through Google Analytics, including your IP address, browser type, device type, the pages you visit, and how long you spend on the site. This information helps us understand how the site is performing and how we can improve it.
Cookies — We use a small number of cookies to make the site work properly and to gather analytics. You can read more in our Cookie section below.
We do not knowingly collect any sensitive personal data (such as health, religious, or political information) through this website. We do not collect payment information through this website.
How we use your information
We only use your personal information for the purposes you’d reasonably expect:
- To respond to your enquiries
- To send you our newsletter (only if you’ve signed up)
- To understand how visitors use our website, so we can improve it
- To meet any legal obligations we have
We will never sell your personal information to third parties.
Our legal basis for processing your data
Under UK GDPR, we are required to tell you our legal basis for processing your personal information. We rely on:
- Consent — When you sign up for our newsletter or accept cookies
- Legitimate interest — When you contact us and we respond to your enquiry, or when we use analytics to improve our website
- Legal obligation — Where the law requires us to retain certain information
Cookies
A cookie is a small text file stored on your device when you visit a website. We use:
- Essential cookies — Required for the site to function properly
- Analytics cookies — From Google Analytics, to help us understand how the site is being used
You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect how the site functions.
For more information about how Google Analytics processes data, please see Google’s Privacy Policy at policies.google.com/privacy.
How long we keep your data
We only keep your personal information for as long as we need it for the purposes set out in this policy, or for as long as the law requires us to.
- Enquiries and contact form messages: up to two years after our last contact with you
- Newsletter signups: until you unsubscribe
- Google Analytics data: up to 26 months
Sharing your information
We don’t share your personal information with third parties for marketing purposes. We may share information with:
- Service providers who help us operate the website (such as our hosting provider, email platform, or Google Analytics)
- Professional advisers (such as accountants or legal advisers) where necessary
- Law enforcement or regulators, where we are legally required to do so
Any third parties we work with are required to protect your personal data and only use it for the specific purposes we’ve agreed.
International data transfers
Some of the services we use (such as Google Analytics) may transfer data outside the UK and European Economic Area. Where this happens, we ensure appropriate safeguards are in place, in line with UK GDPR requirements.
Your rights
Under UK GDPR, you have the following rights:
- The right to be informed about how we use your data
- The right of access — You can request a copy of the personal information we hold about you, free of charge
- The right to rectification — You can ask us to correct any information that is inaccurate
- The right to erasure — You can ask us to delete the information we hold about you
- The right to restrict processing — You can ask us to limit how we use your data
- The right to data portability — You can request your data in a portable format
- The right to object — You can object to certain uses of your data, including direct marketing
- The right to withdraw consent — Where we rely on your consent, you can withdraw it at any time
To exercise any of these rights, please email us at hello@weareblonde.com. We aim to respond within one calendar month.
Complaints
If you have any concerns about how we handle your personal information, please contact us first and we’ll do our best to put things right.
If you’re not satisfied with our response, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection:
Information Commissioner’s Office Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF ico.org.uk 0303 123 1113
Changes to this policy
We may update this Privacy Policy from time to time. The most recent version will always be available on this page, with the date of the last update at the top.
Contact
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:
hello@weareblonde.com Blonde Limited, Blonde Limited, 86-90 Paul Street, London, EC2A 4NE