We were asked to bring to life through character animation two real-life testimonials from patients living with uncontrolled asthma, for both internal and external GSK audiences.

Utilising GSK’s corporate brand guidelines and animation toolkit, we designed two new characters based on the real life footage of our patients and then animated them in line with their indivudual stories.  We placed them in environments that reflected the audience demographic, so to maximise reach.

The films were very well received and the team at GSK shared some wonderful feedback.