We are thrilled to be honoured at the PM Society Awards again this year. The campaign we worked on Cancer Equals has been recognised in the Diversity and Inclusion in Creative Communications category. This comes off the back of the campaign winning two Pharmaceutical Market Excellence Awards last year one for Patient-Centricity and the other for Excellence in Public Health.
This initiative isn’t just about raising awareness—it’s about driving meaningful change to tackle health inequalities in cancer, powered by deep insights and the voices of those most affected.
Blonde produced the films and photography for the campaign.
A huge thank you to Aurora Healthcare Communications and Bristol Myers Squibb UK & Ireland for getting us involved and most importantly, the patients who courageously shared their experiences with us.
While we didn’t take home the top prize this year, being a finalist is a milestone in itself and just the start for a campaign that will continue to grow. Congratulations to all the winners and fellow finalists making a difference in this space.
