One Step Further

Life with ATTR, in Their Own Words

For families living with ATTR amyloidosis, support and understanding can be hard to find. The One Step Further campaign set out to change that—by sharing real, lived experiences from those directly affected.

We partnered with healthcare agency akt health to help bring the One Step Further campaign to life for Alnylam and Amyloidosis UK—a campaign designed to support, inform and connect families and caregivers affected by ATTR.

Blonde produced a series of deeply personal films that sit at the heart of the campaign.

Real stories, honestly told

Shot across the UK, each film offers an insights from those affected by ATTR—from diagnosis to care, loss, and the day-to-day realities of a hereditary condition. Contributors speak openly about grief, family impact, and the difficult conversations no one prepares you for.

The result: a powerful body of work that gave voice to stories rarely heard—and helped the campaign make a lasting impact on the ATTR community.

Watch the full series on the Amyloidosis UK website here.

Creating real impact

By giving voice to a diverse community of patients, families and clinicians, the campaign helped drive visibility and support where it’s most needed. It brought people together. It opened up conversations.

One Step Further has been widely recognised across the healthcare communications industry—named a finalist at the Communiqué Awards and winner of its category at the PMEA Awards.