One Step Further
Campaign films for Alnylam
Film transcript
Yeah, my name is Al MacLean, St. Robin MacLean. I've been living with this Alm alaii daughter for the past four years. Dad was in hospital for several weeks before he got the amyloidosis diagnosis. During that time he met many doctors, many cardiologists. I think it's unreasonable to put on families the requirement to do the research and to find out the treatment options and to push those doors. I think that our family is pretty exceptional because we've left few stones unturned in our efforts to try and find treatment options for you, to try and get you onto trials. It's felt like a struggle and a fight at times and it's gotten started to get me thinking about inequalities in healthcare according to race. I think for people like my dad who came to this country with nothing from an impoverished colony, We're used to struggling, to finding a way to challenging expectations and to confounding prejudice. And so we've taken on amyloidosis, as we've taken on other aspects of life. I've said to all those, I'm glad they've been there for me and glad to sort around, support me and just be there, know, just be there for me, know, And I appreciate that, yes.
Transcript generated automatically.
Real stories from people and families living with ATTR amyloidosis.
The brief
For families affected by ATTR amyloidosis, finding support and understanding can be difficult.
Alnylam and Amyloidosis UK wanted to share the experiences of people directly affected by the condition, helping families and caregivers feel better informed and less alone.
Working with healthcare agency akt health, Blonde produced a series of films for the One Step Further campaign.
The idea
The campaign was built around real experiences.
People living with ATTR, family members and caregivers were given the space to talk openly about diagnosis, treatment, family life and the emotional impact of a hereditary condition.
The films aimed to capture the conversations that are often difficult to have, but important for others to hear.
The production
Blonde filmed contributors across the UK, producing a series of personal films for the campaign.
The interviews explored different stages of the experience, from diagnosis and care to loss, family relationships and the everyday realities of living with ATTR.
The films were created for online and social channels and hosted on the Amyloidosis UK website.
The results
One Step Further received recognition at the Communiqué Awards and won its category at the PMEA Awards.
The PMEA judges praised the work for its emotional connection with patients.
Blonde’s role
Creative production, patient film production, direction and post-production.
Credits
Clients: Alnylam and Amyloidosis UK
Agency: akt health
Production: Blonde
| "It demonstrated an emotive connection to patients..." | |
