RSVP to RSV
Sanofi
Film transcript
Hi. It's doctor Shireen. I'm here on set. Today, we're talking all about RSV, a common and contagious virus that affects approximately ninety percent of children by the time they're two years old. Our panel today includes Professor Paul McNamara, Professor in Child Health at the University of Liverpool, Social Media Influencer and Parent, Amber Wilde, and Christine Burlington and her husband, Tom, parents to daughter Aria and son, Jude, who both had a lower respiratory tract infection caused by RSV. It's great to have you all here on today's episode.
Transcript generated automatically.
A television-style discussion series helping parents understand respiratory syncytial virus.
The brief
Sanofi wanted to educate parents of young children about respiratory syncytial virus, commonly known as RSV, and the real-life implications of lower respiratory tract infections caused by the virus.
The campaign needed to make medical information accessible and engaging, while giving parents the opportunity to hear from an expert.
The idea
We created a discussion format inspired by a television chat show.
Hosted by Dr Shireen, a GP and well-known social media influencer, the conversations explored RSV and its impact on young children in a familiar and approachable setting.
The production
Blonde filmed two full panel discussions in a single day using a six-camera setup.
Alongside the main episodes, we captured behind-the-scenes clips for social channels.
The two discussions were hosted on the Together Against RSV campaign website, where they could be accessed by the public, media, healthcare professionals and patient advocacy groups.
The behind-the-scenes material was shared through Dr Shireen’s social channels and Netmums to encourage further visits to the campaign website.
The result
Two complete discussion episodes, supported by social content, created to make information about RSV more accessible to parents.
The campaign received recognition at the Communiqué Awards.
Blonde’s role
Creative production, multi-camera filming, editing, post-production and social content.
Credits
Client: Sanofi
Host: Dr Shireen
Production: Blonde
