Five films, five perspectives, all produced with AKT Health in a single London studio day.

The brief

HIV is often misunderstood, and stigma continues to affect people living with the condition. Gilead wanted to put individual experiences at the centre of its Together campaign, sharing real stories that could challenge assumptions and encourage more open conversations.

The idea

Five people. Five perspectives. Each film gives one contributor the space to speak in their own words about living with HIV.

From Rebecca’s experience of keeping her diagnosis private for 29 years, to Sasha’s story of growing up with HIV, Charity’s determination to live with hope, Roberto’s message about access to support, and Joshua’s journey towards self-discovery and self-love, the films put individual voices at the heart of the campaign.

The shared message was clear: HIV does not define the people living with it, and together we can end the HIV epidemic.

The production

All five contributors were filmed in a single day at Kennington Film Studios in London. The same production brought together the film interviews and portrait photography, creating a consistent set of assets for the campaign.

Alongside the five films, Blonde produced portrait photography and print creative. The campaign story posts paired contributor portraits with their own words, a short summary of their experiences and Gilead’s statement of commitment.

The results

The five stories became part of Gilead’s HIV Together campaign, giving its ambassadors a public platform to share their experiences and challenge misconceptions about HIV.

The campaign’s five contributors and their stories are featured on Gilead’s UK website, alongside portrait imagery and the wider campaign message.

Blonde’s role

Production of five films, photography and print creative.

Credits

Client: Gilead Sciences
Agency: AKT Health Communications
Production: Blonde