HIV Together: Voices – Stories that shape change.

Change starts with a voice — and grows with every person who listens.

Blonde worked with AKT Health to create this campaign for Gilead Sciences. Blonde’s brief was to create a visually striking content for Gilead’s HIV awareness campaign, featuring real people within the HIV community.

For this campaign, we produced 5 films, the photography and the print creative.

The campaign brought together five powerful voices from across the HIV community.

Each one shares a different story.

Each one challenges outdated thinking.

Each one reminds us that HIV has changed — and we can too.

Each participant was interviewed in advance of the production day and key impactful statements were lifted from their interviews to feature in the campaign. Each statement was personal to each participant’s lived experience with HIV.

All captured in a single day at a London studio, these stories come to life through honest portrayals, striking photography, and bold design — built for online, social and print.

The more we talk about HIV, the more we understand. And the more we understand, the more lives we can change.

Campaign goals

Ending the HIV epidemic takes more than just science, it takes all of us, listening, understanding, sharing and working together.

Because when we do — we change the conversation, we change perceptions, we change outcomes.

Together, we can end the HIV epidemic.