Committed To The Game - Brand Film

The Brief

To create an engaging, powerful and emotive short brand film, bringing to life Canterbury’s Committed To The Game proposition using a mixture of archive rugby footage, existing Canterbury content and new content that had yet to be shot.

The Idea

To get back to basics with where it all began grassroots rugby.

We mined the large archive of existing Canterbury footage, choosing the best bits, then scripted and storyboarded our film. We decided to navigate the choppy waters of broadcast rugby licensing, looking to pull out the best archive available to us, featuring Canterbury sponsors on the pitch, building on our narrative and working with a limited pool of 60 seconds worth of footage across two hemispheres. We then shot high-speed Alexa footage – which along with a killer VO and highly emotive music track, brought it all together.

The Results

Archive research is never quick, especially when it comes to live sport licensing. Over 3 months of dedication & 1 day shoot = one happy agency, one happy client and a great film for their website homepage.


Rugby Lovers
Urban, Suburban, Rural
Gen Z, Millennials

Blonde Services

Creative Idea for the Film
Film Production
Online Branded Video Content Creation
Video content for social channels
Sports Marketing Video

Related work

This site uses cookies to monitor performance and improve user experience. By continuing to browse the site you are agreeing to our use of cookies. Please see our privacy policy to find out more about cookies and how we use them.

Sign up for our newsletter
(Required fields *)