Mercedes AMG Petronas F1

Pit Lane Brand Film

The Brief

To enhance pit lane excitement for the Mercedes team before all the Formula 1 Qualifiers and Grand Prix. Our challenge was to edit existing Mercedes archive footage into a rip-roaring audio/visual blow-the-doors-off journey, for pit lanes screens that were 64×9 ratio (4x 16×9 screens).

The Idea

Editing something like this really gets the fingers going at Blonde. Our love of post-production is known throughout our clients and we jumped at the opportunity of working across four 1080 pixel screens, editing 4 streams of video simultaneous which were choreographed to inter-cut with each other perfectly in time to the music.

The Results

A stunning installation which played out over the entire 2015 Grand Prix season.

Audience

Worldwide
Formula 1 Team members
F1 Enthusiasts

Blonde Services

Post-Production
Branded Video Content Creation
Sports Marketing Video

Related work

This site uses cookies to monitor performance and improve user experience. By continuing to browse the site you are agreeing to our use of cookies. Please see our privacy policy to find out more about cookies and how we use them.

X
Sign up for our newsletter
(Required fields *)