Mercedes AMG Petronas F1

Pit Lane Brand Film

Brand: Mercedes
Agency: Synergy
Creative: Blonde

The Brief

To enhance pit lane excitement for the Mercedes team before all the Formula 1 Qualifiers and Grand Prix. Our challenge was to edit existing Mercedes archive footage into a rip-roaring audio/visual blow-the-doors-off journey, for pit lanes screens that were 64×9 ratio (4x 16×9 screens).

The Idea

Editing something like this really gets the fingers going at Blonde. Our love of post-production is known throughout our clients and we jumped at the opportunity of working across four 1080 pixel screens, editing 4 streams of video simultaneous which were choreographed to inter-cut with each other perfectly in time to the music.

The Results

A stunning installation which played out over the entire 2015 Grand Prix season.

Related work

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