Understand My Epilepsy

Blonde’s Creative Campaign for Young Epilepsy

Epilepsy is misunderstood. That needs to change.

Young people with epilepsy are being left out. Not because they can’t take part, but because people assume they can’t.

Excluded from classrooms. Sidelined in sports. Left out of social circles. All because of a lack of understanding.

The Understand My Epilepsy campaign exists to put an end to this. It’s not about awareness—it’s about action. About showing that epilepsy doesn’t define potential. And about making sure teachers, employers, and decision-makers stop making decisions based on fear, not facts.

The Idea

We told the stories that needed to be heard. Real voices. Real experiences. Young people proving that epilepsy isn’t a barrier—misconceptions are.

Our campaign makes one thing clear: understanding epilepsy changes everything.

Our Role

We led the creative and production—from concept to execution. We worked with the participants prior to the shoot to make sure their individual

Film, photography and the designs for all campaign marketing assets. Storytelling at it’s heart which cut through the noise. Creative that didn’t just inform but made people feel. Every frame was designed to challenge outdated views and replace them with the truth:

💡 Epilepsy doesn’t stop you. Misunderstanding does.

The Work

🔥 A bold, stripped-back visual style.
🎬 A hero film that stops you in your tracks.
📲 Social content that makes you rethink everything you thought you knew.

The campaign speaks directly to those who need to hear it. Teachers. Coaches. Employers. Peers. If you shape young people’s experiences, you need to understand epilepsy.

The Impact

Live now. Already making waves.

It’s shifting perceptions. Giving people the tools to create real inclusion. And it’s just getting started.

See the campaign in action here Understand My Epilepsy.

If you work in education, sports, or anywhere young people should feel included—this is your moment.

Let’s make exclusion a thing of the past.