Give Us Time
Campaign films for online and social for GSK, Ovacome and Ovarian Cancer Action
Film transcript
The diagnosis was quite a shock. Yes, I worried when I was first diagnosed. Life's too short. I need to do what makes me happy. I just want time to enjoy my life the way I want to enjoy it. The most valuable thing for me has been that my clinical team have given me the time to talk about what is important to me. Being listened to and understood by everybody is a really important thing. The positive that's come out of the diagnosis is that we are now making time for ourselves. I don't know how much time I've got, but the time I have is precious and I want to use it in the most meaningful way. Being able to do the normal things like go out for a meal, walk the dog. To have this time to be me. Every moment that we have, we shouldn't take that for granted. Time together for us is more precious than anything else.
Transcript generated automatically.
The brief
A diagnosis of advanced ovarian cancer changes everything. For women living with the condition, time takes on a different meaning. It can mean having the opportunity to make informed decisions, being heard by healthcare professionals, spending precious moments with family or simply having the freedom to decide what matters most.
Working with GSK, Ovacome and Ovarian Cancer Action, the campaign set out to elevate the voices of women living with advanced ovarian cancer and help them get the time, understanding and support they need.
The idea
Give her time to choose. Give her time to be herself. Give her time to be heard.
Three simple messages gave the campaign its structure. At the heart of each was the same belief: every woman’s experience is different, and every woman’s priorities deserve to be understood.
Rather than telling women what time should mean to them, the campaign invited them to explain it for themselves.
The work
Blonde produced a series of films built around real stories from women living with advanced ovarian cancer, with friends and family also taking part to share the moments that mattered to them.
The interviews explored the impact of diagnosis, changing priorities, personal choices and the importance of time together. The conversations were designed to feel open and natural, allowing contributors to speak about their own experiences rather than deliver scripted messages.
The production was carefully planned around outdoor filming and the social distancing requirements in place at the time. Contributors were given the opportunity to review their films before final approval, ensuring that their stories remained authentic and accurately represented their experiences.
The films formed part of a wider campaign across the partners’ social channels, supported by a practical guide helping women understand their choices and make their voices heard.
The result
A deeply personal campaign that gives women living with advanced ovarian cancer the opportunity to be heard. Through real experiences and honest conversations, Give Us Time helps bring the importance of choice, understanding and quality of life into focus.
Blonde’s role
Campaign film production for GSK, Ovacome and Ovarian Cancer Action, working with AKT Health Communications.
