Peroni

House of Peroni - Francesco Mazzei

Brand:       Peroni
Agency:     M&C Saatchi
Creative:   M&C Saatchi

The Brief

To create a year’s worth of ‘always on’ content, across food, drink & fashion to reflect the expertise, inspiration and style of Peroni Nastro Azzurro.

The Idea

We collaborated with three influential Italians who are each master of their respective crafts: Acclaimed Chef Francesco Mazzei was ‘Master of Taste’.

Gelato. To Italians, it’s so much more than ice cream. It’s a moment in time, a tradition that’s been bringing people together for centuries.

‘For the love of Gelato’ is Peroni Nastro Azzurro’s expert guide to enjoying this Italian ritual in style. We worked with the acclaimed Italian Chef Francesco Mazzei, who began his career in his uncle’s gelateria, will offer his unique insight into the ‘whats’, ‘whens’, ‘whys’, ‘wheres’ and ‘hows’ of gelato for our target audiences. Francesco’s unlocks the intense gelato taste & provide’s style inspiration with a lux fun twist.

The Results

We delivered almost 100 films that populated the House of the Peroni website and Peroni’s social channels, reaching a staggering amount of viewers, see below for figures.

If you would like to see more films from this series, click here.

Audience

UK
Male & Female
Urban, Suburban
HNWI, ABC1&2
Millennials
GenX

Blonde Services

Film Production
Post-Production
Behind the Scenes Photography
Online Branded Video Content Creation
Instagram Films

Reach

Almost 17 million people reached so far…

Related work

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