Peroni

The Brief

To create a year’s worth of ‘always on’ content, across food, drink & fashion to reflect the expertise, inspiration and style of Peroni Nastro Azzurro.

The Idea

We collaborated with three influential Italians who are each master of their respective crafts: Acclaimed Chef Francesco Mazzei was ‘Master of Taste’.

Gelato. To Italians, it’s so much more than ice cream. It’s a moment in time, a tradition that’s been bringing people together for centuries.

‘For the love of Gelato’ is Peroni Nastro Azzurro’s expert guide to enjoying this Italian ritual in style. We worked with the acclaimed Italian Chef Francesco Mazzei, who began his career in his uncle’s gelateria, will offer his unique insight into the ‘whats’, ‘whens’, ‘whys’, ‘wheres’ and ‘hows’ of gelato for our target audiences. Francesco’s unlocks the intense gelato taste & provide’s style inspiration with a lux fun twist.

The Results

We delivered almost 100 films that populated the House of the Peroni website and Peroni’s social channels, reaching a staggering amount of viewers, see below for figures.

If you would like to see more films from this series, click here.