Celgene
10 Years - Press Conference Film
The Brief
Create a short-form documentary to open an exclusive innovation media summit, that celebrates Celgene’s 10 years of pioneering work in Europe.
The Idea
Using a combination of archive footage, animation and green screen interviews of C-Level executives, filmed across Europe & the US, we created a compelling short-form documentary which took the audience of journalists on a quick-fire informative journey from Celgene’s beginnings in the US and subsequently into Europe, outlining their continued successes and their innovative pipeline of the future.
The Results
Labelled as “a perfect and inspiring film” by the Senior Director of Corporate Affairs Communications, the film was well-received by the summit journalists and subsequently released to media as a reference tool for articles related to the 10-year summit.
