Charity & Cause

Stories that move people, and move the numbers that matter.

Charity work is where Blonde does some of its sharpest thinking because the audiences are hard to reach and the stakes are higher. And the only thing that works is honest storytelling, told well.

We’ve helped Parkinson’s UK make their first TV advert in fourteen years and seen donations climb higher than ever that Christmas. We’ve put the voices of young people with epilepsy at the centre of a national campaign, and helped save Young Minds’ helpline with a TV ad voiced by Richard Armitage.

We’ve shifted national conversations on cervical screening, atrial fibrillation, and the realities of living with chronic conditions.

The work that gets noticed is the work that earns the right to be heard.

What we do

Cause-led campaigns

From single films to fully integrated multi-channel campaigns spanning TV, social, OOH and earned media.

Fundraising films

Hero films and audience cut-downs built to convert. Tested across donor segments and campaign moments.

Awareness & behaviour change

Films and content designed to shift understanding, drive screening, encourage conversation, and change minds.

Brand identity

Full charity rebrands, including proposition, identity, tone of voice and brand guidelines.

Featured work

Parkinson’s UK / Time For Can

Six TV ads across 2020–21, the charity’s first TV advert in fourteen years. Donations higher than ever that Christmas, online conversion almost doubled, over one million completed paid social views. Two Lovie Award wins.

Young Epilepsy / Understand My Epilepsy

National campaign built around the stories of young people with epilepsy. Hero film, photography, and full social, print and outdoor design.

Young Epilepsy / The Difference You Can Make

Fundraising campaign film with audience-specific cut-downs across multiple donor segments.

Young Minds / Save the Helpline

TV ad voiced by Hollywood actor Richard Armitage. Concept to delivery in four weeks. We helped save the helpline.

NHS & The Eve Appeal / You Need To Know

Multilingual cervical screening campaign in English, Lithuanian and Turkish. Award-winning follow-up to a Communiqué best-in-class winner.

Young Epilepsy / St Piers

Full brand refresh for both organisations: single-minded proposition, identity, photography, tone of voice and brand guidelines.

Why charities trust us

Charity briefs come with a particular kind of pressure. Budgets that need to deliver ROI, sensitive audiences, and the moral weight of doing the subject justice. We take all of it seriously.

It’s why we partner long-term with organisations like Young Epilepsy rather than treating cause work as a side-line. And it’s why the testimonials from our charity clients sound less like supplier feedback, and more like people talking about their team:

“This campaign has completely changed the whole ethos of our charity.”

Zohra Vermani, Former Head of Brand Marketing and Content, Parkinson’s UK

“Working with Blonde on so many meaningful projects and campaigns has been an incredible experience for us at Young Epilepsy. Their dedication and creativity have truly inspired us.”

Nicola Shukla, Head of Marketing and Communications, Young Epilepsy

Frequently asked questions

Which charities has Blonde worked with?

We’ve worked with Parkinson’s UK, Young Epilepsy, NHS, The Eve Appeal, Young Minds, the British Lung Foundation, NRAS (National Rheumatoid Arthritis Society), and others. Many of our charity relationships span multiple campaigns over multiple years.

Does Blonde make charity TV adverts?

Yes. We produced Parkinson’s UK’s first TV advert in fourteen years (Time For Can), Young Minds’ Save the Helpline TV ad voiced by Hollywood actor Richard Armitage, and integrated campaign work that flexed from TV down to social and OOH.

Can Blonde handle sensitive subject matter?

Yes. Charity briefs often involve sensitive subjects; illness, mental health, bereavement, abuse, addiction, disability. We approach these stories with care, consent, lived-experience consultation where appropriate, and the editorial discipline to ensure the work is dignified and effective.

Does Blonde do full charity rebrands?

Yes. We delivered a complete brand refresh for Young Epilepsy and St Piers School, including single-minded proposition, logo, colour palette, iconography, tone of voice, photography and brand guidelines, across both organisations.

Does Blonde work to charity budgets?

Yes. Charity briefs often come with limited budgets and higher emotional stakes. We’ve built production models that respect both, delivering campaign-quality work at the right scale, often partnering with charities long-term so each campaign builds on the last.