Charity & Cause
We make films and creative work for causes that matter, bringing clear thinking, strong storytelling and craft to every brief.
Featured Work
Parkinson’s UK A record-breaking Christmas, from their first TV advert in fourteen years. Time For Can raised £602,000 for research, 20% more than the year before. Online donation conversion hit 74%, up from 46%, and the work won two Lovie Awards. VIEW THE CASE STUDY → 
Young Epilepsy Would you know what to do if someone had a seizure? Eight scroll-stopping first-aid films, made with a nurse consultant, an illustrator and people with lived experience, showing what seizures look like and how to help. VIEW THE CASE STUDY → 
Concern Worldwide When the extreme becomes everyday, look again. We searched hours of archive footage to find the shots that made the story work, then took the campaign from first concepts to delivery in just eight weeks, with Clearcast and Radiocentre clearance handled along the way. VIEW THE CASE STUDY → Why charities choose Blonde
Important causes deserve work that’s both effective and well handled. That’s how we work.
Young Minds Save The Helpline - Commercial 
You Need To Know: Part Two NHS & The Eve Appeal 
British Lung Foundation Every Moment - TV Commercial 
Gilead – HIV Together Voices – George House Trust Campaign films and photography for Gilead 
Young Epilepsy and St Piers – Brand Refresh A brand refresh for two organisations 
Understand My Epilepsy Young Epilepsy 
Roy Castle Lung Cancer Foundation Follow My Lead 
GoodGym – Workout for a reason. Workout for the future. Grade, titles and sound mix on GoodGym’s first TV ad 
NHS & the Eve Appeal You Need To Know 
The Difference You Can Make Campaign films for Young Epilepsy Ideas that move people, and move the numbers
Charity work is where Blonde does some of its sharpest thinking. The audiences can be hard to reach, the subject matter can be sensitive and the stakes are high. The work needs a strong idea, told with honesty and craft.
We helped Parkinson’s UK make its first TV advert in fourteen years and donations reached a record high that Christmas. We put the voices of young people with epilepsy at the centre of a national campaign, and helped Young Minds make the case for keeping its helpline open with a TV advert voiced by Richard Armitage.
We’ve also helped shift conversations around cervical screening, atrial fibrillation and the realities of living with chronic conditions.
The work that gets noticed is the work that earns the right to be heard.
UCB & Caroline Wozniacki Advantage Hers 
Alun Wyn Jones – Let’s Talk Rhythm Campaign creative, film and photography for KardiaMobile (by Alivecor) 
Advantage Hers: The Journey Continues Campaign film and creative for UCB 
Gilead Sciences – HIV Together Voices Campaign films, photography & print creative 
Rethink Insomnia Campaign film and photography for Idorsia 
Cancer Equals Campaign films and photography for Bristol Myers Squibb 
We RA Priority Campaign films for Galapagos & NRAS 
Novartis Demi's Story 
One Step Further Campaign films for Alnylam 
Living with Uncontrolled Asthma GSK 
Sanofi Reframe Your Tomorrow - Patient Insights Film 
Otsuka Let’s Talk ADPKD 
hATTR Amyloidosis – Sophia’s Story Film production for Alnylam 
We RA Priority – Continuing the Conversation Campaign films for Galapagos & NRAS 
RSVP to RSV Sanofi Why charities trust us
Charity briefs carry a particular kind of pressure: budgets that need to deliver, sensitive audiences and the responsibility to do justice to the subject. We take all of it seriously.
We’ve partnered with organisations like Young Epilepsy over the long term, building on what we learn together rather than treating cause work as a sideline. Our clients’ words often sound less like supplier feedback and more like people talking about their team.
“This campaign has completely changed the whole ethos of our charity.”
Zohra Vermani
Former Head of Brand Marketing and Content, Parkinson’s UK
“Working with Blonde on so many meaningful projects and campaigns has been an incredible experience for us at Young Epilepsy. Their dedication and creativity have truly inspired us.”
Nicola Shukla
Head of Marketing and Communications, Young Epilepsy
What we do
Cause-led creative
From a single film to a joined-up idea expressed across television, social, outdoor and earned media.
Fundraising films
Hero films and audience cut-downs designed to make the ask clear and give people a reason to respond.
Awareness and behaviour change
Creative that builds understanding, encourages screening, starts conversations and changes minds.
Brand identity
Charity rebrands, from proposition and identity to tone of voice and brand guidelines.
Featured work
Parkinson’s UK | Time For Can
A series of TV adverts for the charity’s first TV campaign in fourteen years. Donations increased by 20% year on year, online donation conversion reached 74% compared with 46% during the previous year’s appeal, and paid social delivered more than 1.2 million completed views. The work won two Lovie Awards.
Young Epilepsy | Understand My Epilepsy
A national campaign built around the stories of young people with epilepsy, featuring a hero film, photography, and social, print and outdoor design.
Young Epilepsy | The Difference You Can Make
A fundraising film, with audience-specific cut-downs created for different donor groups.
Young Minds | Save the Helpline
A TV advert voiced by Richard Armitage. We took the work from concept to delivery in four weeks and helped Young Minds make the case for keeping its helpline open.
NHS & The Eve Appeal | You Need To Know
A multilingual cervical-screening campaign in English, Lithuanian and Turkish, following an award-winning campaign recognised by Communiqué.
Young Epilepsy | St Piers
A complete brand refresh for Young Epilepsy and St Piers: proposition, identity, photography, tone of voice and brand guidelines.
Frequently asked questions
Which charities has Blonde worked with?
We’ve worked with Parkinson’s UK, Young Epilepsy, the NHS, The Eve Appeal, Young Minds, the British Lung Foundation, NRAS (National Rheumatoid Arthritis Society) and others. Many of our charity relationships span multiple projects and years.
Does Blonde make charity TV adverts?
Yes. We made Parkinson’s UK’s first TV campaign in fourteen years for Time For Can, and the Save the Helpline TV advert for Young Minds, voiced by Richard Armitage. We also create work that can extend from television to social and outdoor.
Can Blonde handle sensitive subject matter?
Yes. We approach sensitive subjects, including illness, mental health, bereavement, abuse, addiction and disability, with care and consent. Where appropriate, we consult people with lived experience and apply editorial discipline to help ensure the work is both dignified and effective.
Does Blonde do full charity rebrands?
Yes. We delivered a complete brand refresh for Young Epilepsy and St Piers School, covering proposition, logo, colour palette, iconography, tone of voice, photography and brand guidelines across both organisations.
Does Blonde work to charity budgets?
Yes. We shape the creative and production approach to fit the brief and budget, while respecting the subject and the people involved. We also work with charities over the long term, so each project can build on the last.
Can Blonde make fundraising films for charities?
Yes. We create fundraising films and campaigns that help charities connect with audiences, raise awareness and encourage donations. This can include television advertising, campaign films, photography, social content and supporting creative assets. Our work for Parkinson’s UK included the Time For Can campaign, its first television advert in fourteen years, with creative developed to work across television, social media, newsletters and direct mail. We also work with charities to develop ideas that bring their causes, campaigns and fundraising ambitions to life.
How does Blonde work with people who have lived experience of an issue?
We believe the people closest to an issue should have a meaningful voice in how their stories are told. We take time to prepare properly, establish trust and make sure contributors understand how their story will be used. We approach every project with care, consent and dignity, working closely with contributors and relevant organisations to represent their experiences honestly and respectfully. Our work with Young Epilepsy, for example, brought the shared experiences of young people living with epilepsy to the heart of its Understand My Epilepsy campaign.
