Charity & Cause

Stories that move people – and move the numbers that matter.

Charity work is where Blonde does some of its sharpest thinking. The briefs are tighter. The audiences are harder to reach. The stakes are higher. And the only thing that works is honest storytelling, told well.

We’ve helped Parkinson’s UK make their first TV advert in fourteen years – and seen donations climb higher than ever that Christmas. We’ve put the voices of young people with epilepsy at the centre of a national campaign, and helped save Young Minds’ helpline with a TV ad voiced by Richard Armitage. We’ve shifted national conversations on cervical screening, atrial fibrillation, and the realities of living with chronic conditions.

The work that gets noticed is the work that earns the right to be heard.

What we do

Cause-led campaigns – From single films to fully integrated multi-channel campaigns spanning TV, social, OOH and earned media.

Fundraising films – Hero films and audience cut-downs built to convert. Tested across donor segments and campaign moments.

Awareness & behaviour change – Films and content designed to shift understanding, drive screening, encourage conversation, and change minds.

Brand identity – Full charity rebrands, including proposition, identity, tone of voice and brand guidelines.

Featured work

Parkinson’s UK / Time For Can – Six TV ads across 2020–21, the charity’s first TV advert in fourteen years. Donations higher than ever that Christmas, online conversion almost doubled, over one million completed paid social views. Two Lovie Award wins.

Young Epilepsy / Understand My Epilepsy – National campaign built around the stories of young people with epilepsy. Hero film, photography, and full social, print and outdoor design.

Young Epilepsy / The Difference You Can Make – Fundraising campaign film with audience-specific cut-downs across multiple donor segments.

Young Minds / Save the Helpline – TV ad voiced by Hollywood actor Richard Armitage. Concept to delivery in four weeks. We helped save the helpline.

NHS & The Eve Appeal / You Need To Know – Multilingual cervical screening campaign in English, Lithuanian and Turkish. Award-winning follow-up to a Communiqué best-in-class winner.

Young Epilepsy / St Piers – Full brand refresh for both organisations: single-minded proposition, identity, photography, tone of voice and brand guidelines.

Why charities trust us

Charity briefs come with a particular kind of pressure – limited budgets, sensitive audiences, and the moral weight of doing the subject justice. We take all of it seriously.

It’s why we partner long-term with organisations like Young Epilepsy and Parkinson’s UK rather than treating cause work as a side-line. And it’s why the testimonials from our charity clients sound less like supplier feedback, and more like people talking about their team:

“This campaign has completely changed the whole ethos of our charity.”

Zohra Vermani, Former Head of Brand Marketing and Content — Parkinson’s UK

“Working with Blonde on so many meaningful projects and campaigns has been an incredible experience for us at Young Epilepsy. Their dedication and creativity have truly inspired us.”

Nicola Shukla, Head of Marketing and Communications — Young Epilepsy