Healthcare & Pharma

Healthcare films that get the science right and make the human story land.

Featured Work

AliveCor: Over 800 million earned media reach. AliveCor Over 800 million earned media reach. Let’s Talk Rhythm put rugby legend Alun Wyn Jones at the heart of a national TV-supported campaign on atrial fibrillation, with coverage on BBC Morning Live, BBC Sport, The Telegraph and the Daily Mail. VIEW THE CASE STUDY → Idorsia: Insomnia is not just trouble sleeping. Idorsia Insomnia is not just trouble sleeping. Rethink Insomnia: a hero film and photography built around Debbie’s three years of chronic insomnia, and performing exceptionally well on social. VIEW THE CASE STUDY → UCB: A global film with tennis superstar Caroline Wozniacki. UCB A global film with tennis superstar Caroline Wozniacki. Filmed across the UK, France and Canada, and shown on national TV in Europe. A finalist at Communiqué, Brand Film Awards EMEA and Creativepool. VIEW THE CASE STUDY →

Why healthcare teams choose Blonde

We speak the languageWe’re the trusted creative partner to leading healthcare PR and comms agencies worldwide, and pharmaceutical companies come to us directly.
Patient stories, handled with careHonest, sensitive and dignified, whether the patient is a global celebrity or someone living with a condition.
Built to hold up to scrutinyEvery creative decision has to satisfy clinicians, communications teams, patient advocacy groups and brand legal. We build that into the process.
Global production, one accountable teamMulti-country shoots, multilingual campaigns and live-streamed productions, managed by one team that knows the brief inside out.

Communications that respect the science, the patient and the brief. That’s how we work.

Get in touch

Our Work
LEO Pharma and Allergy UK – Get Hands On with Hand Eczema LEO Pharma and Allergy UK – Get Hands On with Hand Eczema LEO Pharma and Allergy UK – Get Hands On with Hand Eczema LEO Pharma and Allergy UK – Get Hands On with Hand Eczema A patient campaign identity for chronic hand eczema Alun Wyn Jones – Let’s Talk Rhythm Alun Wyn Jones – Let’s Talk Rhythm Alun Wyn Jones – Let’s Talk Rhythm Alun Wyn Jones – Let’s Talk Rhythm Alun Wyn Jones – Let’s Talk Rhythm Alun Wyn Jones – Let’s Talk Rhythm Campaign creative, film and photography for KardiaMobile (by Alivecor) Parkinson’s UK Parkinson’s UK Parkinson’s UK Parkinson’s UK Parkinson’s UK Parkinson’s UK Parkinson’s UK Time For Can Integrated TV Campaign Advantage Hers: The Journey Continues Advantage Hers: The Journey Continues Advantage Hers: The Journey Continues Advantage Hers: The Journey Continues Advantage Hers: The Journey Continues Advantage Hers: The Journey Continues Advantage Hers: The Journey Continues Advantage Hers: The Journey Continues Advantage Hers: The Journey Continues Campaign film and creative for UCB Understand My Epilepsy Understand My Epilepsy Understand My Epilepsy Understand My Epilepsy Understand My Epilepsy Young Epilepsy The Difference You Can Make The Difference You Can Make The Difference You Can Make The Difference You Can Make The Difference You Can Make Campaign films for Young Epilepsy You Need To Know: Part Two You Need To Know: Part Two You Need To Know: Part Two You Need To Know: Part Two NHS & The Eve Appeal We RA Priority We RA Priority We RA Priority We RA Priority We RA Priority We RA Priority We RA Priority Campaign films for Galapagos & NRAS Restylane – Find Your Light Restylane – Find Your Light Restylane – Find Your Light Restylane – Find Your Light UCB UCB UCB UCB UCB UCB UCB Women of Childbearing Age UCB & Caroline Wozniacki UCB & Caroline Wozniacki UCB & Caroline Wozniacki UCB & Caroline Wozniacki UCB & Caroline Wozniacki UCB & Caroline Wozniacki Advantage Hers NHS & the Eve Appeal NHS & the Eve Appeal NHS & the Eve Appeal NHS & the Eve Appeal NHS & the Eve Appeal You Need To Know Living with Uncontrolled Asthma Living with Uncontrolled Asthma Living with Uncontrolled Asthma Living with Uncontrolled Asthma GSK We RA Priority – Continuing the Conversation We RA Priority – Continuing the Conversation We RA Priority – Continuing the Conversation We RA Priority – Continuing the Conversation We RA Priority – Continuing the Conversation We RA Priority – Continuing the Conversation Campaign films for Galapagos & NRAS Rethink Insomnia Rethink Insomnia Rethink Insomnia Rethink Insomnia Rethink Insomnia Rethink Insomnia Rethink Insomnia Campaign film and photography for Idorsia Cancer Equals Cancer Equals Cancer Equals Cancer Equals Cancer Equals Cancer Equals Campaign films and photography for Bristol Myers Squibb Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Gilead – HIV Together Voices – George House Trust Campaign films and photography for Gilead Gilead Sciences – HIV Together Voices Gilead Sciences – HIV Together Voices Gilead Sciences – HIV Together Voices Gilead Sciences – HIV Together Voices Gilead Sciences – HIV Together Voices Campaign films, photography & print creative One Step Further One Step Further One Step Further One Step Further One Step Further One Step Further One Step Further Campaign films for Alnylam RSVP to RSV RSVP to RSV RSVP to RSV RSVP to RSV RSVP to RSV RSVP to RSV Sanofi hATTR Amyloidosis – Sophia’s Story hATTR Amyloidosis – Sophia’s Story hATTR Amyloidosis – Sophia’s Story hATTR Amyloidosis – Sophia’s Story hATTR Amyloidosis – Sophia’s Story Film production for Alnylam Young Minds Young Minds Young Minds Young Minds Young Minds Young Minds Save The Helpline - Commercial Roy Castle Lung Cancer Foundation Roy Castle Lung Cancer Foundation Roy Castle Lung Cancer Foundation Roy Castle Lung Cancer Foundation Roy Castle Lung Cancer Foundation Follow My Lead Celgene MPACT Study Data Presentation Celgene MPACT Study Data Presentation Celgene MPACT Study Data Presentation Celgene MPACT Study Data Presentation Celgene MPACT Study Data Presentation Celgene MPACT Study Data Presentation Celgene MPACT Study Data Presentation Green screen film production Novartis Novartis Novartis Novartis Novartis Novartis Demi's Story Give Us Time Give Us Time Give Us Time Give Us Time Give Us Time Campaign films for online and social for GSK, Ovacome and Ovarian Cancer Action Abbvie Abbvie Abbvie Abbvie Abbvie Abbvie Champions for Change Sanofi Sanofi Sanofi Sanofi Sanofi Sanofi Reframe Your Tomorrow - Patient Insights Film Otsuka Otsuka Otsuka Otsuka Otsuka Otsuka Let’s Talk ADPKD Celgene Celgene Celgene Celgene Celgene Celgene 10 Years - Press Conference Film Durex Durex Durex Durex Durex Durex #OrgasmsForAll Roche Roche Roche Roche Roche Roche Bench to Bedside

Communications that respect the science, the patient, and the brief.

Healthcare is where Blonde does its most work and where the bar is highest. The audiences are sensitive. The regulatory landscape is complex. The clients are smart. And every creative decision has to hold up under scrutiny from clinicians, communications teams, patient advocacy groups and brand legal, often all in the same week.

We work across the full breadth of healthcare communications, from global brand films for biotech companies to patient stories that need to be handled with care.

Multilingual public health screening campaigns to internal launches for supply chain teams. Always with the same principles, get the science right, make the human story land, and deliver work that earns its airtime.

It’s why we’ve been the trusted creative partner to leading healthcare PR and comms agencies worldwide, and why pharmaceutical companies come to us directly when they need a studio that already speaks the language.

Who we work with

Across pharma, medtech, biotech, women’s health, oncology, rare disease, cardiovascular, respiratory, immunology and infectious disease, including:

UCB · GSK · AstraZeneca · AliveCor · Sanofi · Bayer · Roche · Novartis · Idorsia · Takeda · Johnson & Johnson · Janssen · AbbVie · Otsuka · Vertex · Gilead · Celgene · Ipsen · Galapagos · NHS · The Eve Appeal · British Lung Foundation

What we do

Brand films & campaign work

Hero films, brand films, integrated campaigns. Built to live across TV, social, owned, earned and HCP channels, including disease awareness, patient education, and behaviour change.

Patient storytelling

Honest, sensitive, dignified. The kind of work that requires patience, trust, and the right creative instincts, whether the patient is a global celebrity or someone living quietly with a rare disease.

Global production

Multi-country film and photography productions across the UK, Europe, North America and beyond. Live-streamed and remote-monitored so global stakeholders can be part of the shoot in real time.

Disease awareness & education

Multilingual films, animated explainers, packshot photography, b-roll for media outlets, and the full toolkit needed for local market activation.

Internal & corporate comms

Films that bring global teams together. Built to inform, motivate and unify, for everything from product launches to leadership announcements.

Featured work

UCB / Women of Childbearing Age

Five-country hero film for UCB, shot across the UK, US, Canada, Sweden and Australia. Live-streamed shoots monitored simultaneously by UCB teams across two continents.

AliveCor / Let’s Talk Rhythm

National TV-supported campaign with rugby legend Alun Wyn Jones raising awareness of atrial fibrillation. Over 800 million earned media reach. Coverage on BBC Morning Live, BBC Sport, The Telegraph, Daily Mail and more.

UCB / Advantage Hers

Global brand film with tennis superstar Caroline Wozniacki, supporting UCB’s chronic inflammatory disease initiative. Filmed across the UK, France and Canada. National TV in Europe. Communiqué, Brand Film Awards EMEA and Creativepool finalist.

NHS & The Eve Appeal / You Need To Know

Multilingual cervical screening campaign in English, Lithuanian and Turkish. Award-winning follow-up to a Communiqué best-in-class winner.

Sanofi / RSVP to RSV

TV-style panel discussion series hosted by Dr Shireen, educating parents about respiratory syncytial virus. Six-camera multi-cam production.

Galapagos & NRAS / We RA Priority

Multi-channel launch campaign featuring Claire King. Winner, Excellence in Multichannel Communications, Communiqué Awards.

Vertex / International Supply Chain

Global internal film for Vertex’s annual European meeting. Filmed across the UK, Northern Ireland, Germany and Australia.

GSK / Living with Uncontrolled Asthma

Character animation built from real patient testimonials, adapting GSK’s brand and animation toolkit to create bespoke animated characters and scenarios to reflect lived experience.

The agency’s agency

We work alongside the best healthcare communications agencies in the business as their trusted creative production partner.

Many of the biggest healthcare comms, PR and creative agencies come to us when the brief is complex, the timeline is tight, and the stakes are high.

We understand the rhythm of an agency week, the realities of MLR, and the value of being a safe pair of hands.

“Since the very start, Blonde have been an extension of our own agency team, seamlessly integrating their creativity, knowledge and passion to deliver big ideas and big results to match. Our clients love working with them and so do I.”

Leah Peyton, Director and Healthcare Lead, Europe, RuderFinn

“Every touch point with the team at Blonde throughout the development and creation of our film has been outstanding. From the first brief, translating that into a unique concept to securing appropriate actors and venues, working with those providing valuable advice to accurately present the condition, to meeting very tight deadlines. The feedback we have received for both, the film as well as Blonde has been very positive.”

Stefanie Holman, Communications Lead, UK and Ireland, Sanofi Genzyme

“I cannot thank you enough for all your hard work, commitment and never say die attitude. You have been amazing and we simply wouldn’t have been able to launch without all your efforts. You have gone above and beyond (as usual!).”

Joanna Parish, Global Head of Franchise Communications (Oncology), Senior Director, Ipsen

Recognised by

Communiqué · PM Society Awards · PMEA · PRWeek Healthcare & Pharma Comms Awards · IPA Best of Health · Brand Film Awards EMEA · Creativepool · Lovie Awards

Frequently asked questions

What healthcare clients has Blonde worked with?

We’ve worked across major pharma, biotech and medtech including UCB, GSK, AstraZeneca, AliveCor, Sanofi, Bayer, Roche, Novartis, Idorsia, Takeda, Johnson & Johnson, Janssen, AbbVie, Otsuka, Vertex, Gilead, Celgene, Ipsen and Galapagos, plus public health partners including the NHS, The Eve Appeal and the British Lung Foundation.

Does Blonde understand pharma compliance and MLR?

Yes. We’ve spent over fifteen years working with healthcare communications agencies and pharma brands, navigating regulatory, MLR and brand legal review on every project. We design our creative process so that scrutiny strengthens the work rather than slowing it down.

Can Blonde deliver patient storytelling sensitively?

Yes. Patient storytelling is a core part of what we do, from intimate one-on-one interviews with people living with rare diseases to global brand films featuring celebrity patient ambassadors. We work with care, consent, dignity, and the right preparation at every stage.

Does Blonde do global pharma production?

Yes. We produce multi-country film and photography across the UK, Europe, North America and beyond, with live-streamed and remote-monitored shoots so global stakeholders can be part of the production in real time. Recent global shoots include UCB’s Advantage Hers (UK, France, Canada) and Women of Childbearing Age (UK, USA, Canada, Sweden, Australia).

Which healthcare communications agencies has Blonde worked with?

We’re known as a trusted creative production partner to leading global healthcare communications agencies. We understand the rhythm of agency-side work, the realities of MLR, and the value of being a safe pair of hands when the brief is complex and the timeline is tight.

Does Blonde make branded and unbranded disease awareness films?

Yes. We produce both branded and unbranded disease awareness films and campaigns for healthcare and pharmaceutical clients. From rare conditions to more widely recognised diseases, we create content that helps audiences understand health conditions, recognise symptoms and hear directly from patients and healthcare professionals. We understand the promotional limitations and regulatory requirements involved, including relevant legislation and industry codes such as the ABPI Code, and ensure the creative approach is appropriate for its intended audience and use.

Can Blonde produce multilingual versions of films and campaigns?

Yes. We produce multilingual healthcare films and campaigns for different audiences and international markets. This can include adapting scripts, subtitles, voiceovers and on-screen graphics to suit local requirements. We regularly film across Europe and have experience coordinating international productions, working with local production partners and directing shoots remotely from the UK. Our aim is to make sure the content works just as effectively for each audience and market.

Does Blonde make animation for healthcare and pharmaceutical companies?

Yes. We produce animation for healthcare and pharmaceutical communications, from motion graphics and animated explainers to character-led storytelling. For GSK, we created bespoke animated characters based on real patient testimonials for Living with Uncontrolled Asthma. Animation can help explain complex information, bring patient experiences to life and make scientific ideas easier to understand.

Can Blonde work with patient advocacy groups, KOLs and HCPs?

Yes. We regularly work with patient advocacy groups, Key Opinion Leaders (KOLs), Healthcare Professionals (HCPs) and people with lived experience to develop accurate and engaging healthcare content. We understand the importance of involving the right contributors, representing their expertise and experiences responsibly, and managing feedback and approvals throughout the process. We’re comfortable working alongside agency, client and Medical, Legal and Regulatory (MLR) teams to ensure content meets the necessary requirements.

TALK TO BLONDE

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