Healthcare & Pharma

Communications that respect the science, the patient, and the brief.

Healthcare is where Blonde does its most work and where the bar is highest. The audiences are sensitive. The regulatory landscape is complex. The clients are smart. And every creative decision has to hold up under scrutiny from clinicians, communications teams, patient advocacy groups and brand legal, often all in the same week.

We work across the full breadth of healthcare communications, from global brand films for biotech companies to patient stories that need to be handled with care.

Multilingual public health screening campaigns to internal launches for supply chain teams. Always with the same principles, get the science right, make the human story land, and deliver work that earns its airtime.

It’s why we’ve been the trusted creative partner to leading healthcare PR and comms agencies worldwide, and why pharmaceutical companies come to us directly when they need a studio that already speaks the language.

Who we work with

Across pharma, medtech, biotech, women’s health, oncology, rare disease, cardiovascular, respiratory, immunology and infectious disease, including:

UCB · GSK · AstraZeneca · AliveCor · Sanofi · Bayer · Roche · Novartis · Idorsia · Takeda · Johnson & Johnson · Janssen · AbbVie · Otsuka · Vertex · Gilead · Celgene · Ipsen · Galapagos · NHS · The Eve Appeal · British Lung Foundation

What we do

Brand films & campaign work

Hero films, brand films, integrated campaigns. Built to live across TV, social, owned, earned and HCP channels, including disease awareness, patient education, and behaviour change.

Patient storytelling

Honest, sensitive, dignified. The kind of work that requires patience, trust, and the right creative instincts, whether the patient is a global celebrity or someone living quietly with a rare disease.

Global production

Multi-country film and photography productions across the UK, Europe, North America and beyond. Live-streamed and remote-monitored so global stakeholders can be part of the shoot in real time.

Disease awareness & education

Multilingual films, animated explainers, packshot photography, b-roll for media outlets, and the full toolkit needed for local market activation.

Internal & corporate comms

Films that bring global teams together. Built to inform, motivate and unify, for everything from product launches to leadership announcements.

Featured work

UCB / Women of Childbearing Age

Five-country hero film for UCB, shot across the UK, US, Canada, Sweden and Australia. Live-streamed shoots monitored simultaneously by UCB teams across two continents.

AliveCor / Let’s Talk Rhythm

National TV-supported campaign with rugby legend Alun Wyn Jones raising awareness of atrial fibrillation. Over 800 million earned media reach. Coverage on BBC Morning Live, BBC Sport, The Telegraph, Daily Mail and more.

UCB / Advantage Hers

Global brand film with tennis superstar Caroline Wozniacki, supporting UCB’s chronic inflammatory disease initiative. Filmed across the UK, France and Canada. National TV in Europe. Communiqué, Brand Film Awards EMEA and Creativepool finalist.

NHS & The Eve Appeal / You Need To Know

Multilingual cervical screening campaign in English, Lithuanian and Turkish. Award-winning follow-up to a Communiqué best-in-class winner.

Sanofi / RSVP to RSV

TV-style panel discussion series hosted by Dr Shireen, educating parents about respiratory syncytial virus. Six-camera multi-cam production.

Galapagos & NRAS / We RA Priority

Multi-channel launch campaign featuring Claire King. Winner, Excellence in Multichannel Communications, Communiqué Awards.

Vertex / International Supply Chain

Global internal film for Vertex’s annual European meeting. Filmed across the UK, Northern Ireland, Germany and Australia.

GSK / Living with Uncontrolled Asthma

Character animation built from real patient testimonials, adapting GSK’s brand and animation toolkit to create bespoke animated characters and scenarios to reflect lived experience.

The agency’s agency

We work alongside the best healthcare communications agencies in the business as their trusted creative production partner.

Many of the biggest healthcare comms, PR and creative agencies come to us when the brief is complex, the timeline is tight, and the stakes are high.

We understand the rhythm of an agency week, the realities of MLR, and the value of being a safe pair of hands.

“Since the very start, Blonde have been an extension of our own agency team, seamlessly integrating their creativity, knowledge and passion to deliver big ideas and big results to match. Our clients love working with them and so do I.”

Leah Peyton, Director and Healthcare Lead, Europe, RuderFinn

“Every touch point with the team at Blonde throughout the development and creation of our film has been outstanding. From the first brief, translating that into a unique concept to securing appropriate actors and venues, working with those providing valuable advice to accurately present the condition, to meeting very tight deadlines. The feedback we have received for both, the film as well as Blonde has been very positive.”

Stefanie Holman, Communications Lead, UK and Ireland, Sanofi Genzyme

“I cannot thank you enough for all your hard work, commitment and never say die attitude. You have been amazing and we simply wouldn’t have been able to launch without all your efforts. You have gone above and beyond (as usual!).”

Joanna Parish, Global Head of Franchise Communications (Oncology), Senior Director, Ipsen

Recognised by

Communiqué · PM Society Awards · PMEA · PRWeek Healthcare & Pharma Comms Awards · IPA Best of Health · Brand Film Awards EMEA · Creativepool · Lovie Awards

Frequently asked questions

What healthcare clients has Blonde worked with?

We’ve worked across major pharma, biotech and medtech including UCB, GSK, AstraZeneca, AliveCor, Sanofi, Bayer, Roche, Novartis, Idorsia, Takeda, Johnson & Johnson, Janssen, AbbVie, Otsuka, Vertex, Gilead, Celgene, Ipsen and Galapagos, plus public health partners including the NHS, The Eve Appeal and the British Lung Foundation.

Does Blonde understand pharma compliance and MLR?

Yes. We’ve spent over fifteen years working with healthcare communications agencies and pharma brands, navigating regulatory, MLR and brand legal review on every project. We design our creative process so that scrutiny strengthens the work rather than slowing it down.

Can Blonde deliver patient storytelling sensitively?

Yes. Patient storytelling is a core part of what we do, from intimate one-on-one interviews with people living with rare diseases to global brand films featuring celebrity patient ambassadors. We work with care, consent, dignity, and the right preparation at every stage.

Does Blonde do global pharma production?

Yes. We produce multi-country film and photography across the UK, Europe, North America and beyond, with live-streamed and remote-monitored shoots so global stakeholders can be part of the production in real time. Recent global shoots include UCB’s Advantage Hers (UK, France, Canada) and Women of Childbearing Age (UK, USA, Canada, Sweden, Australia).

Which healthcare communications agencies has Blonde worked with?

We’re known as a trusted creative production partner to leading global healthcare communications agencies. We understand the rhythm of agency-side work, the realities of MLR, and the value of being a safe pair of hands when the brief is complex and the timeline is tight.