Healthcare & Pharma

Communications that respect the science, the patient, and the brief.

Healthcare is where Blonde does its most work – and where the bar is highest. The audiences are sensitive. The regulatory landscape is complex. The clients are smart. And every creative decision has to hold up under scrutiny from clinicians, communications teams, patient advocacy groups and brand legal – often all in the same week.

We work across the full breadth of healthcare communications: from global brand films for big pharma, to patient stories that need to be handled with care, to multilingual screening campaigns, to internal launches for global supply chain teams. Always with the same principles – get the science right, make the human story land, and deliver work that earns its airtime.

It’s why we’ve been the trusted creative partner to leading healthcare PR and comms agencies – including RuderFinn, JPA and GCI Health – and why biotech companies come to us directly when they need a studio that already speaks the language.

Who we work with

Across pharma, medtech, biotech, women’s health, oncology, rare disease, cardiovascular, respiratory, immunology and infectious disease – including:

UCB · GSK · AstraZeneca · AliveCor · Sanofi · Bayer · Roche · Novartis · Idorsia · Takeda · Johnson & Johnson · Janssen · AbbVie · Otsuka · Vertex · Gilead · Celgene · Ipsen · Galapagos · NHS · The Eve Appeal · British Lung Foundation

What we do

Brand films & campaign work – Hero films, brand films, integrated campaigns. Built to live across TV, social, owned, earned and HCP channels – including disease awareness, patient education, and behaviour change.

Patient storytelling – Honest, sensitive, dignified. The kind of work that requires patience, trust, and the right creative instincts – whether the patient is a global celebrity or someone living quietly with a rare disease.

Global production – Multi-country film and photography productions across the UK, Europe, North America and beyond. Live-streamed and remote-monitored so global stakeholders can be part of the shoot in real time.

Disease awareness & education – Multilingual films, animated explainers, packshot photography, b-roll for media outlets, and the full toolkit needed for local market activation.

Internal & corporate comms – Films that bring global teams together. Built to inform, motivate and unify – for everything from product launches to leadership announcements.

Featured work

AliveCor / Let’s Talk Rhythm – National TV-supported campaign with rugby legend Alun Wyn Jones raising awareness of atrial fibrillation. Over 800 million earned media reach. Coverage on BBC Morning Live, BBC Sport, The Telegraph, Daily Mail and more.

UCB / Advantage Hers – Global brand film with tennis superstar Caroline Wozniacki, supporting UCB’s chronic inflammatory disease initiative. Filmed across the UK, France and Canada. National TV in Europe. Communiqué, Brand Film Awards EMEA and Creative Pool finalist.

UCB / Women of Childbearing Age – Five-country hero film for UCB, shot across the UK, US, Canada, Sweden and Australia. Live-streamed shoots monitored simultaneously by UCB teams across two continents.

NHS & The Eve Appeal / You Need To Know – Multilingual cervical screening campaign in English, Lithuanian and Turkish. Award-winning follow-up to a Communiqué best-in-class winner.

Sanofi / RSVP to RSV – TV-style panel discussion series hosted by Dr Shireen, educating parents about respiratory syncytial virus. Six-camera multi-cam production.

Galapagos & NRAS / We RA Priority – Multi-channel launch campaign featuring Claire King. Winner – Excellence in Multichannel Communications, Communiqué Awards.

Vertex / International Supply Chain – Global internal film for Vertex’s annual European meeting. Filmed across the UK, Northern Ireland, Germany and Australia.

GSK / Living with Uncontrolled Asthma – Character animation built from real patient testimonials, using GSK’s brand and animation toolkit.

The agency’s agency

We work alongside the best healthcare communications agencies in the business  as their trusted creative production partner. We understand the rhythm of an agency week, the realities of MLR, and the value of being the safe pair of hands when the brief is complex, the timeline is tight, and the stakes are high.

“Since the very start, Blonde have been an extension of our own agency team, seamlessly integrating their creativity, knowledge and passion to deliver big ideas and big results to match. Our clients love working with them and so do I.”

Leah Peyton, Director and Healthcare Lead, Europe – RuderFinn

“Every touch point with the team at Blonde throughout the development and creation of our film has been outstanding. From the first brief, translating that into a unique concept to securing appropriate actors and venues, working with those providing valuable advice to accurately present the condition, to meeting very tight deadlines. The feedback we have received for both, the film as well as Blonde has been very positive.”

Stefanie Holman, Communications Lead, UK and Ireland – Sanofi Genzyme

“I cannot thank you enough for all your hard work, commitment and never say die attitude. You have been amazing and we simply wouldn’t have been able to launch without all your efforts. You have gone above and beyond (as usual!).”

Joanna Parish, Global Head of Franchise Communications (Oncology), Senior Director – Ipsen

Recognised by

Communiqué · PM Society Awards · PMEA · PRWeek Healthcare & Pharma Comms Awards · IPA Best of Health · Brand Film Awards EMEA · Creativepool · Lovie Awards